NOWisNOW is an energetic power trio formed in 2001 by singer/songwriter Mitch Alden in Portland , Maine . The band maintains an ambitious schedule of over 200 dates annually and delivers a steady repertoire of high-energy alternative rock covers and originals (penned by Alden). The band's steady circuit includes ski bars in New Hampshire and Maine, patio gigs around New England, and a few New York City rock clubs. The band occasionally appears in a scaled-down acoustic trio format or as a duo.
The tight rhythm section features Chip Brindamour (bass, vocals) and Louis Dugal (drums) - both professional musicians with extensive musical backgrounds - whose musical prowess supports Alden's high energy performances to create the dynamic NOWisNOW experience. Alden performs several solo gigs on acoustic guitar and has garnered a dedicated fan base of friends and followers.
NOWisNOW has released three full-length CD's: Transitions, 2001; Days12:26 PM 4/18/2015 of Summer, 2003, Never Go Back, 2006, and a full-length Mitch Alden CD, Old Habits, 2011.
Mitch exclusively plays D'Addario strings.
Press Releases (2004 - Present)
portland old port entertainer of the week, 11.05.13
day maine digs NOW is NOW, 6.24.11
CD review: Alden switches speeds and carries his solo debut with
GO! / The Portland Press Herald, 1.20.11 - "'Alden's got a voice with enough of a bite to keep me interested in what he has to say."
Mitch Alden--of NOW is NOW--releases a solo album that continues his
legacy of finely-crafted, infectious songs"
the kennebec journal / compact discussions, 1.20.11 - "To say that I’ve been a fan of the Portland-based singer-songwriter-rocker Mitch Alden would be a gross understatement."
Is it Now? Mitch Alden's solo debut
The Portland Phoenix, 1.20.11 - "If you're the type who likes long, exhilarating hikes and often admires the view, and you need a pick-me-up, throw this in the player, and get road-tripping."
"Music athlete" Mitch Alden releases his first solo album
the conway daily sun, 1.07.11 - "'I call myself a music athlete,' Mitch Alden, of the band NOW is NOW, said."
good times magazine, 12.01.06 - "This is clearly one of Maine's finest rock bands."
the night is young
portland press herald, 10.27.06 - " 'Never Go Back' is their third record, and I dare say it’s my favorite."
kennebec journal, 10.27.06 - "NOW is NOW's latest CD delivers."
summer lasts forever
portland phoenix, 10.26.06 - "Cynics will find little to like here."
the gazette, 10.25.06 - “Now is Now frontman turned his back on the bright lights and big city to live his dream – playing the music he loves.”
living the dream and loving it
the citizen, 10.24.06 - “Stuff is happening in a good way,” said Alden. “If this is a dream, I’m living it and loving it.”
kennebec journal, 10.20.06 - "Upbeat assessments come from Mitch Alden, frontman/guitarist for the popular Maine act NOW is NOW."
the beat report
portland phoenix, 06.02.06 - "Now-Is-Now’s Mitch Alden has announced plans for the band’s third full-length, tentatively titled Never Go Back."
a positive day of summer
conway daily sun, 08.13.04 - "Stressing positive messages within his songs, Alden shares his views of the world within strong narratives, images and words."
CD reviews by FACE
face magazine, 08.09.04 - "This really feels like a solid effort from one of Maine’s best artists!"
NOW is NOW releases 2nd CD
northern lights, 07.01.04 - "Alden is consistent with his songwriting building finely crafted songs with each and every track, while Carroll and Paul lay down rock-solid rhythmic foundations."
portland phoenix, 06.24.04 - "Days of Summer is a significant upgrade on the already strong Transitions, and Now Is Now’s many ardent fans certainly won’t be disappointed."